At projekt202 we have found a process that works on many different levels for our clients and our product. Across User Experience, Technology, and Digital Marketing we rely on it to uncover, discover, innovate, and deliver consistent and outstanding results. The process consists of four phases:
During the discovery phase we do a lot of listening. We listen to users, our clients and anyone else who can inform us about our project. We then document a comprehensive understanding of issues and opportunities.
Strategy and Ideation
The findings that emerge from the Discovery phase give us the pieces we then use to craft an engaging user experience. Through an iterative process, we map the user’s mental state and the flow of information; then we analyze the look and feel of the design; and we begin to explore the design direction that meets your functional, user, and development requirements.
Detailed Design and Development
In this stage, we extend and validate the concepts from the Ideation phase. Once we’ve revised and vetted the wireframes and information architecture, we provide a complete design.
Go To Market
This is where we tweak, revise, update, retool and perfect the project after launch. We provide continual support, maintenance and guidance throughout the entire product lifespan.