Discover

Goal: See the big picture

In the Discover stage, projekt202 can work with you to understand:

• Your brand: who you are, what you do, why you do it, how the market regards you and how to bring all of these in-line
• Your products: their purpose, strengths and weaknesses, and where they need to be at the end of the project
• The hero product, inside and out: its functional requirements, structure, relationship to your other products, and the strengths and weaknesses of its design
• Your users: who they are, what they do, what makes them tick and what they need, want and expect
• Your customers: why they hired you, which clients are most important, what they like and dislike about your product and your company
• Your technology platform: what it is, why you've chosen it, and what opportunities it offers and constraints it imposes on our work
• Your competitors: who they are, why they are considered a threat, and what opportunities you have for competitive advantage
• Your industry: what's expected of you, who and what are considered the industry's best
• Your future: where you see your product and company going, and the steps you plan to take to get there

Sample techniques used:

Collaborative team worksessions and product walkthroughs
Customer interviews, surveys and other techniques
Stakeholder interviews
Requirements gathering
Information architecture (IA) diagramming
Product analysis and heuristic evaluation
User recruitment, interviews, contextual inquiry, cognitive studies, and assumptions testing
Competitive and industry analysis through primary and secondary research

Sample deliverables:

Research summary and findings presentation
Design roadmap including initial IA, workflow and design thoughts
Conceptual brainstorming
Mood boards
Preliminary idea sketches
User role identification and use cases
Competitive landscape analysis and documentation